Success for CCE's new bottle and 'ROSO' labelling ensured

In the fast moving FMCG market product awareness is king. A differentiating factor enhances that customer awareness helping to reinforce the product’s visibility. Frequently, this involves a make-over of the product’s packaging and presentation.

One such example is the new 1 litre and 1.25 litre contoured bottles of Schweppes’ tonic water, Russian, Ginger Ale and other sparkling mixers bottled at Coca-Cola Enterprises’ (CCE) Wakefield bottling plant, where ACI’s drying system are playing an essential role in helping the company meet its labelling objectives.

CCE and Krones UK, supplier of the bottling line discounted other labels in favour of ROSO (Roll-on Shrink-on) plastic shrinkable labelling system. These labels demand absolutely dry bottles and ACI’s ‘JetPlate’ system achieved that, ensuring complete labelling perfection.

“The ACI DRI-Line has matched up to all our demands,” said David Hunt, Product Specialist, Krones UK. “It dries the bottles effectively, can handle both the new and old bottle designs with no adjustment and it is extremely reliable thanks to its simple yet effective design.”