Let it Snow – ACI Rolls out the White
Carpet for SPS Group
Application: Multi Stage fans creates snow
storm
With the help of ACI, SPS Group has been able to provide
one of its largest and most prominent clients with a show-stopping
point of sale display for their store in one of London’s
best loved shoppers’ havens over the festive season.
Working primarily in the retail sector, SPS Group, based
in Ferndown, Dorset, are specialists in ‘Point Of Sales’
campaigns and design, print and finishing. The Group teamed
up with Vodafone in late 2005 with the aim of drawing customers
to their Oxford Circus store. Each December, London’s
major shopping street becomes of vision of opulent window
dressings and dazzling displays and consequently the challenge
for SPS and Vodafone’s partnership was to grab the attention
of passers by.
SPS’ design revolved around the replication of an indoor
blizzard, using tiny polystyrene balls to represent flakes
of snow. By incorporating an ACI inverter driven 3MS11 Multi
Stage Fan along with a standalone JetBlack Static Neutralisation
DC Controller to prevent problems of static with the polystyrene,
SPS produced a snow machine capable of transforming the Vodafone
store window into a winter wonderland (see above).
SPS project managers explain that “the lead up to Christmas
is the busiest time of year for mobile phone retailers and
an arresting and festive image creates awareness of a brand,
encouraging potential customers to browse in-store. The ACI
products permitted us to provide a first class service to
our client and the end result was a top rate display and a
great deal of attention.”
